Penny Adams
the Counsellors Chair
The proven framework for private practice success
Take a seat and build a thriving counselling practice with a down-to-earth practical guide for Australian Counsellors ready to create a sustainable, ethical business that is enjoyable and profitable.
- Written for Exclusively for Australian Counsellors
- No hype, promises, cookie cutter formulas or income claims!
- Written by someone who has walked the path and has years of experience in counselling and supervision
- Free Companion Workbook available
does private practice seem harder than it should be?
Running a counselling practice isn’t just about helping clients—it’s about building a business that supports both you and them.
But for many counsellors, the reality looks more like this...
- Constant Overwhelm
- Undercharging and business burnout
- Uncertainty around how to market, grow or sustain
- Feeling like an imposter or comparing yourself to others
That's why I wrote the counsellors Chair!
It's not about hype and hustle (words that feel ethically icky!). It IS about giving you a clear, realistic and supportive framework that is flexible to YOU and your unique style and personality.
what's inside
The Counsellors Chair is based on the anaology of a chair - they type counsellors sit in - specifically a wing-back (because I like them!). The different parts of the chair represent crucial aspects of our private practice.
LEGS
Legs, the four foundational aspects of stability. Focusing on business structure, financial management, competent counselling and being a business owner
SEAT
The seat is the heart of operations and provides the solid base on which your business is run. Admin systems, processes, flow, tools and routines - thing we can't do without!
BACKREST
The backrest is the marketing framework that we as counsellors rest against to ensure our practice stays viable and is marketed in an ethical way congruent with our own style
ARMRESTS
The armrests and the clincial processes that we lean on in our everyday work with our clients. Whilst not our business they are crucial for the ethical practice of our practice.
WINGS
The wings of self-care focus on preventative and restorative self-care. How as counsellors we care for ourselves through self-awareness, boundaries and quality supervision.
the counsellors chair: The proven framework for private practice success
Take a seat and build a thriving counselling practice
Running a counselling practice isn’t just about helping clients—it’s about building a business that supports both you and them. Yet many counsellors find themselves overwhelmed, underpaid, and uncertain about how to create a practice that’s both ethical and financially sustainable.
In The Counsellor’s Chair, Penny Adams—a seasoned mentor, supervisor, and counsellor—cuts through the confusion to deliver a practical, no-nonsense framework for success. With years of experience guiding counsellors across Australia, Penny breaks down the essential clinical, operational, and mindset shifts needed to transform your practice from a source of stress to a source of stability and growth.
Structured around the five key elements of a thriving practice—Legs for Stability, Seat for Operations, Backrest for Marketing, Armrests for Clinical Confidence, and Wings for Longevity—this book provides a clear, step-by-step roadmap to help you:
- Establish a solid foundation for long-term success·
- Streamline operations without sacrificing client care·
- Build clinical confidence and set boundaries that serve you and your clients·
- Future-proof your practice for sustainability and financial freedom
Whether you're just starting out or looking to refine and expand your existing practice, The Counsellor’s Chair will help you move from uncertainty to clarity, so you can build a business that truly works for you, your clients, and your future.
Your seat is waiting. Are you ready to take it?
WHO IS THE COUNSELLORS CHAIR FOR?
THIS BOOK IS FOR YOU IF....
launch or relaunch business
grow an ethical private practice
overwhelmed & want clear path forward
learn from someone who gets it
Penny’s practical advice and expert guidance gave me the confidence and direction I needed to take those first steps.
JESSICA DAY COUNSELLOR ~ ENDUE COUNSELLING
Penny’s insightful approach and extensive knowledge provided me with practical tools I could implement immediately.
Liana Papoutsis COUNSELLOR ~ LIANA PAPOUTSIS COUNSELLING
Penny is a true champion for both emerging & experienced professionals, inspiring them to grow, flourish & succeed.
DEB MCKEE COUNSELLOR ~ PURPLE LEMON COUNSELLING
your private practice is waiting for you - ORDER YOUR COPY
Includes postage, handling and GST
meet the author
penny adams
Penny Adams is a Level 4 ACA Registered Counsellor, PACFA Clinical Member, and ACA College of Supervisors Member. With over a decade of experience in private practice, schools, training, and supervision, she supports counsellors across Australia through workshops, supervision, and her thriving community platform, Counsellors Community Australia.
The Counsellor’s Chair reflects her belief that private practice doesn’t have to mean doing it all alone—and that ethical, supported business growth is possible for every counsellor.
read the book ...ready for the next step in your journey?
the counsellors chair:
private practice framework program
Practical, affordable, step-by-step support to set up or stabilise your private practice — without the overwhelm or EXPENSIVE price tags.
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